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The Case Against Situational Crisis Communication Theory

Following Charlie's previous bulletin 'Crisis communications, a dark art?' about how you can develop a crisis response strategy from Timothy Coombs' Situational Crisis Communications Theory (SCCT), this week's guest author Jim Preen makes his case against SCCT.

17 January 2020

“All went really well, content was good and James [McAlister} was excellent, good mix of people, good location, food at the venue was exceptional.”

Simon Parsons
SQA
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