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The Case Against Situational Crisis Communication Theory

Following Charlie's previous bulletin 'Crisis communications, a dark art?' about how you can develop a crisis response strategy from Timothy Coombs' Situational Crisis Communications Theory (SCCT), this week's guest author Jim Preen makes his case against SCCT.

17 January 2020

“I would, without a doubt go to any other training courses she [Kim Maclean-Bristol] presents. She was extremely knowledgeable, obviously proficient in 22301 and most of all with a clear and practical understanding around how to implement and audit this standard. She was by far one of the best teachers I've had.”

Ioana Maracineanu
Fraedom
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