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The Case Against Situational Crisis Communication Theory

Following Charlie's previous bulletin 'Crisis communications, a dark art?' about how you can develop a crisis response strategy from Timothy Coombs' Situational Crisis Communications Theory (SCCT), this week's guest author Jim Preen makes his case against SCCT.

17 January 2020

“I feel a lot more confident about the approach I should take to implementing a BC Programme. The handouts provided will definitely help guide me through our BC journey. Gordon [Brown] was very concise and controlled in his delivery and incorporated the right level of instruction and activity. ”

Insiyah Sadikot
Ingeus
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