Following Charlie's previous bulletin 'Crisis communications, a dark art?' about how you can develop a crisis response strategy from Timothy Coombs' Situational Crisis Communications Theory (SCCT), this week's guest author Jim Preen makes his case against SCCT.
17 January 2020
“James [McAlister} was probably one of the best trainers I have ever sat with on a course and his knowledge and understanding of BCP in general was second to none. ”
Duane Hurley
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