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The Case Against Situational Crisis Communication Theory

Following Charlie's previous bulletin 'Crisis communications, a dark art?' about how you can develop a crisis response strategy from Timothy Coombs' Situational Crisis Communications Theory (SCCT), this week's guest author Jim Preen makes his case against SCCT.

17 January 2020

“James [McAlister} was probably one of the best trainers I have ever sat with on a course and his knowledge and understanding of BCP in general was second to none. ”

Duane Hurley
Citypoint
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