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The Case Against Situational Crisis Communication Theory

Following Charlie's previous bulletin 'Crisis communications, a dark art?' about how you can develop a crisis response strategy from Timothy Coombs' Situational Crisis Communications Theory (SCCT), this week's guest author Jim Preen makes his case against SCCT.

17 January 2020

“The course tutor [James Royds] was very flexible in his approach and provided effective support when the concepts or information given required further explanation to ensure my understanding. He was very open to questions, comments and observations about our particular requirements.”

Pam Griffiths
West Lancashire College
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