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The Case Against Situational Crisis Communication Theory

Following Charlie's previous bulletin 'Crisis communications, a dark art?' about how you can develop a crisis response strategy from Timothy Coombs' Situational Crisis Communications Theory (SCCT), this week's guest author Jim Preen makes his case against SCCT.

17 January 2020

“This was a valuable course since it helped the delegates collectively to understand their current level of maturity in managing supplier risk and the improvements they needed to make. It has instilled some momentum among the group of people who now need to take this forward.”

John Stanley
UCAS
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